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Ideogram 4.0 / 4.5

Open Ideogram models for images that read right.

Faithful to your prompt, crisp with lettering, steady through every edit. Ideogram is a model suite for people whose images must work outside the prompt box.

Watch the launch film

Relied on by creative teams at some of the most inventive companies

A single platform.
Three paths to make.

Ideogram Creative card background: grainy abstract gradient of hot pink, magenta and violet with a warm gold glow in the top-left corner and deep blue at the bottom

Ideogram Creative

Draft, refine and finish inside a single canvas.

Go from a rough idea to a ready asset with Ideogram 4.0 and 4.5, Studio, and focused apps built for each stage of production.

Grainy abstract diagonal gradient of dark teal, steel blue and soft violet bands with a noisy film texture

Ideogram API

Ship image features from one dependable endpoint.

Plug generation and editing into your product with unified keys, consolidated usage and access to the newest models we release.

Grainy abstract gradient of pale lavender and white fading into bright magenta and electric purple at the corners

Ideogram Agents

Put image making inside your agent's loop.

Hook up Claude, Cursor or any MCP-compatible client and let your agents create, revise and fine-tune images mid-task.

New

Meet Ideogram 4.5

Ideogram 4.5 is our strongest release so far: tighter prompt adherence, legible lettering in any composition, and revisions that hold your intent from first draft to final pass.

Explore 4.5

Ideogram API

A single API, endless outputs

Every image and video model sits behind a single endpoint. Your auth, billing and integrations stay where they are; trying another model is a one-string edit.

  • Image and video models behind one API.
  • MCP support for agent-driven workflows.
  • Pay-per-request usage on a single invoice.
  • Swap models by changing one value.

Enterprise

Made for teams shipping visuals in volume.

Designed for studios and agencies that work at speed: custom SSO, unlimited seats, legal indemnity, enterprise-level security and a named support team from the first week.

Northfield Apparel

“Ideogram lets our design group jump from concept to sample to final in fewer rounds, so we test more ideas and throw away far less.”
Maya Lindqvist Head of Creative Technology, Northfield Apparel
Fashion photo of a dark-haired woman in a loose beige linen shirt and white trousers standing against a sunlit cream stone wall, three-quarter framing Product shot of a red button-up shirt with a bold cream geometric block print laid on a pale grey background, centered
Three-panel fashion lookbook: the red geometric-print shirt on a mannequin, a model wearing it with matching shorts, and a close crop of the print worn on the body, bright studio light

Made by the Ideogram community

A curated set of pieces people built with Ideogram 4.0, from illustration and lettering to dreamlike scenes and careful visual stories.

Questions people often ask

What is Ideogram?

Ideogram is a platform for generative media. Pick a focused creative app, work directly with leading image and video models, or wire up your own pipeline through a single API.

What can I make with the Ideogram apps?

Each app handles one production job well: lifting subjects off backgrounds, erasing stray objects, recolouring products, swapping materials and resizing a design for every placement.

Which image and video models can I use?

The catalog combines our in-house models with releases from respected research labs, and the line-up expands whenever a new model lands.

What makes the single API different?

One key, one billing setup and one request format cover every model. To try a different model, you change its name in the call and keep everything else.

Is it a fit for companies and creative teams?

Yes. Organisations get shared workspaces, security controls, custom SSO and a dedicated support contact, with legal indemnification on enterprise agreements.

Are the Ideogram 4.0 weights open?

Yes. The 4.0 weights are published so researchers and developers can run, study and build on them within the license terms.

Can I change an image after it is generated?

Yes. Precise editing lets you rework a chosen region, swap a material or rewrite on-image text while the rest of the picture stays exactly as it was.

Who holds the rights to my images?

You hold the rights to your outputs and can use them in client work, products and campaigns, subject to the usage terms.

Does Ideogram work on a phone?

Yes. The web experience adapts to small screens, and an iPhone app lets you prompt, review and save images wherever you are.

Precise Edit
Precise Edit